5 tips for choosing a domain

To make a good first impression, you must have a great domain name. Undoubtedly, the name of your company is the face of your brand. The name is the first thing, that your audience sees or hears about you. So, it is very important to choose a business name that is eye-catching.


In today’s online world, your business name matters equally, both online and offline. It is critical to take time for doing the research before choosing the domain name of your company/business.


The following tips can assist you in your research:


  1.   BEFORE registering your company name, pick domain name!


   A business website is a must in today’s modern world. So, it is very important that before launching your website, you should register your domain name, so that you don’t lose it to someone else. Buying your desired domain name from a third party can be quite expensive in comparison to a registered domain selling company.


  1.    You should be open to all options

       Choosing the appropriate domain name is very important. A complex name can cause trouble for your audience to visit your website. However, a simple domain name can be easily remembered by them. You must be flexible because you will be surprised at what you might find. Try evaluating options like Localized, Keyword, Phrase, etc.


  1. Assess your Long-Term Goals

   Don’t have a mindset like, “Once we make it big, I will buy the domain name that I really want.” You must take time in the early stages of your business for choosing a domain name that will stick with you for a long-term.     


  1. Choose domain extension carefully

    The left and right before/after the DOT are equally important. So, you must be careful when it comes to domain extension.


  1. Domain Name Suggestion Tool

   Thank you to the Internet, we can find a lot of domain name suggestion tools. Give a try to this tool and who knows, you might find the perfect domain for your business. A relevant domain name can help you stand out from the crowd.


So, in conclusion, you only have one shot at creating a great first impression and if you want to dominate online, it starts with a domain name. Don’t treat choosing a domain name as a minor task. It should be part of your major task list.  


If you need any assistance with Website design and domain name selection, Digital IMC can assist you with that. Visit our Design and Development Services page for more information.

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