5 Underrated Social Media Platforms That Can Boost Your Brand’s Online Presence

Today, many individuals just think about Facebook and Instagram, however, there are several social media platforms that can help your online presence. In this post, we have compiled the five main that are most undervalued and disregarded.

Did you realize that besides realizing how to motivate a blogger to promote your product, you ought to likewise set aside the opportunity to do your online marketing? Social media platforms are very pivotal in building introduction and mindfulness for your image.

As of now, there are at any atleast 2.62 billion social media users. This massive sum is the thing that your promoting effort can possibly reach. This 2019, you would be considered as crazy if you don’t make the most of social media. Around half of advertisers admit that social media has assumed a noteworthy job in theirsale improvements.

The big social media platforms that advertisers regularly target are Twitter, Facebook, LinkedIn, Instagram and Snapchat. They overlook that there are other platforms which are lesser-realized that shouldn’t be overlooked.

All things considered, here are the five social media platforms that are regularly misjudged with regards to building your brand’s online presence.

The Advantages of Social Networking for Promoting a Business :

1) Pinterest

Take the opportunity to make Pinterest represent your business. It helps create links, feature your item, just as get your brand name effectively out there. Regardless of whether your item is goods or services, you can still use Pinterest.  

Create boards that identify with your  item, and industry. Make sure that your pictures are at a 2:3 aspect ratio or 736 pixels wide and are in portrait format.

2) Flickr

Pictures are ground-breaking. Instagram is a demonstration of that. With regards to boosting the online presence of your image, Flickr is very helpful. It’s the ideal stage to feature infographics and amazing high-quality imagery. It additionally offers subject based pictures so you can without much of a stretch target individuals who can be interested  in your items.

3) Quora

On the off chance that you need to set up the identity of your image, Quora is a standout amongst the best places to demonstrate your skill in your industry. It is completely not quite the same as different stages, and its promoting potential is very underestimated.

More or less, Quora is a social media platform that is based on active commitment and sharing knowledge.

4) Facebook Messenger

Beside the primary Facebook stage, you can likewise utilize messenger to help your online presence. The chatbots help enhance your customer service. In addition, you can coordinate it into your site. This permits the making of a network feel and better client experience on your site.

5) Minds

In contrast to other online life stages, Minds is increasingly straightforward. It offers influencer promoting openings and keeps running on blockchain innovation which guarantees that there is ideal straightforwardness. Along these lines, clients who use cryptocurrency are what you can discover here.

By promoting your business here, you get an advantage and can feature that you are ahead in trends. If you are on the web, tech and SEO industry, this platform will be exceptionally useful to you.

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Digital iMC is a leading Digital marketing agency, We are a company of eccentric web-experts who are trained to provide insightful solutions for businesses to harness their customer reach through information & innovation.

LEARNING GOOGLE ADWORDS? HERE ARE SOME THINGS YOU NEED TO KNOW!

What are the most popular words you need to know while creating ad copies?

In 2016, the Google made one of the most huge changes called Expanded text ads, which doubles the ad maximum character counts.

Doesn’t matter which campaign you are in, it is an intrinsic truth choosing the right words is more important than anything when you use more words. But the question that arises is, what are the right words?

Like its is said, quality is primal than quantity.

We figured 10 popular words to be used while creating ad texts. In non branding text ads we figured the most appearing words were:

-Your

-Free

-Now

-Get

-Online

-Our

-Save

-Best

-Shipping

-You

We figured three obvious words in the list “Your”, “Now” and “Free” but “Shipping” is accompanied by the word “Free” itself. It led us to reckon that the top performers lean towards e-Commerce than generating leads. We guess “Save” and “ Get” totally makes sense since they can be applied across B2C and B2B text ads as well.

Noticing words like “Save” and “ Free”, we can consider that shoppers are more conscious about cost and with “Get” and “Now” implies that customers want things fast. Making it all about you would be a wrong step, always make sure to make the ad copy speak about customers and not yourself every time. Use of second pronouns would be smart.
There is point when you will struggle writing the best ad copy, remember four magical words: “Now Get Your Free!”

What are the best Call to Action to be used?

CTA which means “call to action” is one of the most important components of the ad copy. If it is not in one of the headlines of your ad text then you are doing it wrong! It would be great if you can just squeeze it in the URL paths or description.

Wondering what is Call to Action?

A bit of language that is to be added to the ad text copy that tells the searcher which action they can take also when and how! The CTA should be vertical, offering and audience specific, figuring out the right CTA isn’t a hard task all you need to do is think smartly.

The advertisers fails to drive action explicitly in the branded text ad which is why we have excluded branded ads in analysis.

The purpose of adwords is to tell targeted audience that we exist, not incite click. Many advertisers use text like billboards atop the Search Engine Result Page.

The most popular “call to action” for non-branded text ad were” if the website is about selling products then obviously “Shop” and “Buy” are the CTAs. If the purpose is to increase the number of leads, probably it’s your “call to action” uses the likes of “Sign up” or “Learn” or “Discover”.
We noticed that the most used “Call to action” is “Get”.

Also, trying “Click here” will get your ad disapproved.

Everything You Need to Know About On-Page SEO!

The Search Engine Optimization Search engine results page (SERP) is one of the techniques used to improve traffic on the website by obtaining high-rank placement in Google, Bing, Yahoo and others. To improve the position of the website in SEO, there are two SEO techniques for On-page SEO and Off-page SEO:

What is On-page SEO?

On-Page SEO is the optimization of elements that are present on your website, including content, codes, visual elements and user experiences behind each page.

This includes a good website structure supported by keywords, metadata, HTML code optimization, content quality and freshness, internal linking and user-friendly interface.

It is also a good idea to start your approach to SEO with on-page because you have more control over your website issues, so you will eventually be able to start a successful Link Building campaign on a website that is well structured and Provides valuable information for your users.

Major aspects of on-page SEO

Let’s look at the essential aspects of on-page optimization – we will provide some quick information on all these elements.

Keywords

Whenever you create a new piece of content for your website, you must already have your main keywords in mind. The essence is that you should know what people search for in your niche, how they search and how they search for keywords. Think about targeting.

Meta Tags

Metadata is written so that the search engines’ bot can understand what your page is about – includes meta descriptions and meta title for Google, but Bing and other search engines can also use meta keywords, so it’s worth it Maybe to add them.

Meta Title

The meta title contains the keyword you are targeting, preferably to the beginning. This should invite the user to click on it through a call-to-action or a sense of urgency and enthusiasm.

Meta Description

Meta description is a small snippet of text that appears under the Meta title and URL in the SEPP. If nothing is provided, Google will automatically it from the page, but you must definitely work on it for each post.

Google claims that the meta description is not a ranking factor in SERP and it is for users only, but this is not certain, and by no means, it should be descriptive and naturally, the main keyword should be included.

Header Tags

These are from H1 to H6 and they are part of the HTML code, which provide hierarchy for the goods you are writing.

The H1 tag should be used only once on the page because it is considered by Google to be the most important thing – so it should contain important keywords and reflect the attention of the page.

Images & Other Media

You should know about two most important things about photographs that affect your website loading time and search bots ‘cannot read’ them or other media files – but there are ways to handle both of these issues.

You should describe the photo or video in the ALT text, as well as the main keyword you are targeting, but you do not have to keep the keyword in your excessive baggage.

Content-Length

Long content produces higher search rankings.
Simply put, studies show that one of the long content search ranking dominates on one page.

Website Structure & Internal Linking

Think about how it looks on a website that has a messy, obscure and underlying structure – you want to leave it immediately and you will be sure to avoid it in the future.

When we talk about the structure of a website, the main thing is that the thing that comes to mind is how the pages are connected to each other and how logical the navigation between these pages is. The user should be able to find what is being searched for in seconds, and should not be surprised by what they (or not) can do on any particular section of the website.

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How Do You Define Digital Marketing?

Digital marketing is defined by the use of many digital tactics and channels to connect with customers at a place where they spend most of their time: online. From the website itself, there is a spectrum of strategies under the umbrella of “Digital Marketing” – a business of online branding properties – digital advertising, email marketing, and beyond.

Digital Marketing Tactics and Examples

The best digital marketers have a clear picture of how each digital marketing campaign supports their excessive goal. And based on the goals of their marketing strategy, marketers can support a large campaign at their disposal through free and paid channels.

A content marketer, for example, can create a series of blog posts that will generate leads for your business. The social media marketers can help promote these blog posts through paid and organic posts on social media accounts of a business. Email marketers can create an email campaign to send people an email regarding your product/service. We will talk more about these specific digital marketers in a minute.

Here are some of the most common digital marketing strategies and channels included in each.

Search Engine Optimization (SEO)

This is the processing of optimizing your own website to “rank” in search engine results pages, which increases the amount of organic (or free) traffic on your website. Channels are:

  • Websites.
  • Blogs.
  • Infographics.

Content Marketing

This word reflects the creation and promotion of material assets for the purpose of brand awareness, traffic growth, lead generation, and customers. Channels that can participate in your content marketing strategy include:

  • Blog posts.
  • Ebooks and whitepapers.
  • Infographics.
  • Online brochures and lookbooks.

Social Media Marketing

Promotes your brand value and your content on social media channels to increase brand awareness, drive traffic and generate leads for your own business. The channels you can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.
  • Google+.

Pay-Per-Click (PPC)

Pay Per Click is a way to drive traffic to your website by paying the publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for the top slot at Google’s search engine result pages at the “per click” value of the link you wrote. Other channels where you can use PPC include:

  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.

Affiliate Marketing

This is a type of display-based advertising where you receive a commission on your website to promote someone else’s products or services. Affiliate marketing channels include:

  • Hosting video ads through the YouTube Partner Program.
  • Posting affiliate links from your social media accounts.

Read More: Digital marketing agency in Noida

How To Growth & Promote Your website | DigitaliMC

Creating a website for increasing your customer base or traffic is important for the success of your business and website. However, this can sometimes be very challenging.

Here are some practical tips to help increase your traffic and growing business.

 

Improving Your Website’s Ranking In Search Engines

Search engine optimization is number one on this list because only your site has the potential to drive the greatest amount of traffic. For SEO you need to use a range of techniques to make your website more search engine friendly. These include fastening your site; Ensuring that your site is well organized and easy to navigate; Using keywords in your headline, subtitles, and text; And writing content that will link to others.

SEO is not an easy task and it takes time to keep everything in place. It can also be a job where continuous updates are required because search engines are constantly changing target positions. However, once your website starts ranking for your keywords, you will get a significant increase in the traffic coming to your site.

Promoting on Social Media Platforms

Social media is another great way to promote your website and meet potential customers. You can easily create a business page on  Facebook or Twitter account and create a post with a link to your site. You can also use these platforms to showcase your products or services as well as to showcase images and videos.

Social media sites are very useful for developing relationships with potential audience because you can communicate directly with them. Businesses that engage in conversation can increase their customers to a great extent.

Traffic Through Email Marketing

There are two ways to use email to generate traffic. First of all, you should make sure that every email you send includes a simple website link in your signature. In this way, even non-promotional emails can also be used to help people visit your site. People can copy and paste that link and share it with others as well.

 

For more information check out our Digital Marketing plans.

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Social Media Marketing | Digital Marketing Agency in Delhi

Social media marketing is a method to promote your business, products, and services over various social media platforms. Social Media is the process of using social media sites as a tool for marketing traffic.

Twitter is a social media platform designed to share messages (called tweets) with people. Facebook is a social networking platform or site that people can share photos, videos, groups, share information knowledge and many other their activities.

Social media marketing is a way to get attention and internet traffic through social media sites. During this process, a lot of creative content should be prepared so that people can share the content of their interest with others and create a vicious cycle that could cover and go beyond the market audience. Every online marketer should have a reason to promote through a goal, a product, a service, and a huge and tremendous World Wide Web.

 Pay-Per-Click (PPC)

Pay Per Click (PPC), this is one way of online marketing where the advertiser only pays when the user clicks on the ad. PPC is a strategy to give immediate results of our marketing campaign.

PPC offers a guaranteed listing of your website in the Search Engine Result Page and it is the process of advertising your website in such a way that you are not charged for advertising but for every click by the visitors. You have permission to select and bid on keywords. The higher the bidding rate, the higher the chance of appearing on your website at the top of the SERP sponsor list.

Two platforms where PPC works best is:

  1. Facebook
  2. Google Adwords

Pay-Per-Click Promoting Is Useful For Everybody:

 It’s useful for searchers, It’s useful for web crawlers, Useful for promoters: Promoters are provided an extraordinary way to put their message in front of a crowd of people who are effectively and especially searching for their items.

Read More: Top 10 digital marketing agency in Delhi

Facebook vs Google Adwords

Facebook Ads and Google Adwords are considered as rivals but the advertisers are taking full advantage of both the platforms when it comes to promoting their client’s products and services.

Let’s discuss the benefits, these two platforms provide.

Advantages of Google Adwords

Google is the world’s most popular search engine and is considered as a leader in online advertising. Approximately 3.5 billion search queries are made every day. Advertisers receive access to an unprecedented and unequaled potential audience of users who are looking for products and services on an active basis. The various benefits of Google Adwords are:

  1. An Immense Audience

According to me, one of the main advantages of using Google as an advertising platform is its immense reach. No search engine has the capability to provide the potential audience that Google can. That’s why Google is popular among advertisers when it comes to PPC platform.

2. A Level Playing Field

One misconception that new players in the field of PPC have is that a person who has a  larger budget automatically wins. However, with Adwords, quality and relevance of ads are more focused than the advertising budget. An ad, which is more relevant to the user, he or she is likely to have a better experience.

 

  1.    Wide Range of Ad Formats

Even though PPC ads in Adwords remain text-based but advertisers can take advantage of numerous features to make their ads more compelling to customers. Some options that Adwords provide to users are site links, Ad extensions, social proofing, etc.  The platform has also launch specific ad formats for certain type of businesses.

Google is actively implementing new ad formats and features, enabling advertisers to reach new consumers.  

 

Advantages of Facebook Ads

  1. Global Audience

Facebook with more than 1.55 billion active users, the platform has no rival when it comes to the enormity of its audience. Users share almost everything about their life and also search for things related to their interest. This provides advertisers an opportunity to promote the various products and services on Facebook.

 

  1. A Visual Platform

When it comes to visual, Facebook Ads are more powerful than Google Adwords. The platform provides advertisers to add videos, images and other visual content to their ads. This helps in providing quality content to the desired audience and improve the results.

 

  1.   Incredible ROI

Marketers or even businesses, playing with Facebook Ads are often impressed by the various targeting options that the platform provides as well as tools to create engaging ads. One element that attracts people is the rate of ROI in the ads.  Facebook ads are affordable, especially when considering their impact with which advertisers can target the desired audience. For small businesses, Facebook Ads is very beneficial because of its affordable feature.

The good thing is that at Digital IMC, we use both platforms for advertising the various products and services of our clients. We have a vast experience and experts who are capable of providing great results. To know more about our services, check the Services page on our website.

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us?

SEO has return a protracted approach from being all regarding on-page optimization, building backlinks and making “relevant” content. once I browse fashionable search engine blogs, I notice a particular trend: SEO is moving toward an additional comprehensive strategy that goes on the far side new ways that of link building or content selling.

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A huge a part of current SEO practices is whole building and influencing search queries themselves, as against beginning with a truckload of keywords and making content around them. Therefore, whereas links, keywords, content and website improvement stay the building blocks of SEO, the columns on that the structure is being engineered are taking up a unique look. Let’s see what these pillars are.

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 Rank Brain

Although Rank Brain is that the third most vital ranking consider the Google formula, it’s maybe the foremost misunderstood one. The speculations and counter-speculations ne’er appear to finish.

Since Rank Brain was one in all the few formula updates that Google 1st discovered to a serious news publication, it’s caught and command onto the eye of the overall tech-reading public, additionally to go looking engine marketers.

I in person believe Google’s admission that they totally don’t perceive Rank Brain. However, this doesn’t mask the very fact that they’ve created nice strides in mistreatment machine learning to entrust their prized search formula thereto.

Additionally, we have a tendency to do have some plan concerning what Rank Brain doesn’t do. in step with city llyes and Andrey Lipattsev of Google, Rank Brain doesn’t act on your backlink profile, content quality or click-through rate. It solely helps the formula interpret queries higher and match them with relevant page content.

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And since Google will do what it will best with less human intervention, trade leaders nem con in agreement that it’ll gain a lot of significance. therefore, it had been no surprise once earlier this year, Jeff Dean discovered that

Accelerated Mobile Pages (AMP)

In Feb 2016, Google integrated results from its Accelerated Mobile Pages project into its search ends up in the shape of a “Top Stories” carousel in mobile results. Six months later, Google started displaying links to AMP pages within the main organic search results.

Today, Google has one hundred fifty million indexed AMP documents in its index, and, inspired by thought adoption outside the publication business (including eBay and Bing), has simply announced that users looking out from mobile devices are directed to the relevant AMP pages albeit the same app page exists.

However, the common Google user hardly is aware of the importance of associate AMP result however. In a casual survey conducted by cosmonaut Gabe, solely 3 of forty four respondents might properly establish what the AMP icon within the SERPs stood for. and that they clearly like the “mobile-friendly” label over the cryptic “AMP” including the lightning bolt.

This means Google’s call is unquestionably in line with their aim of “bringing the mobile net on par with native apps and keeping Google relevant within the progressively mobile-centric world we’re living in,” as we have a tendency to got wind in an editorial on the E2M web log shortly past. AMP is here to remain (and become omnipresent), whether or not you wish it or not.

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 The Knowledge Graph & rich answers

Google’s data Graph, that it launched in 2012, is its slow however positive plan to “organize the world’s info and build it universally accessible,” in line with their mission. in an exceedingly shell, it’s Google’s try at scraping

The data Graph could be a content utilized by Google to reinforce its search engine’s search results with semantic-search info gathered from a large sort of sources.

Typically, data graph components area unit within the style of boxes of structured info with links to authoritative sources of more info (not continuously, though). Common formats embody the data panel displayed on the correct of a SERP and answer box, displayed on prime of alternative organic results.

The number of queries that show ready answers in these formats continues to grow unabated, as ongoing studies have shown. Currently, around 40 percent of Google queries display “rich answers,” which include featured snippets, but not knowledge panels:

The number of queries that show prepared answers in these formats continues to grow intense, as in progress studies have shown. Currently, around 40% of Google queries show “rich answers,” that embody featured snippets, however not data panels:

Brand managers and marketers area unit more and more trying to regulate the impression, speech and queries that folks have concerning them. Moving forward, one of the foremost effective ways that to try and do that might be to undertake to influence what Google is aware of and has got to say concerning you. Here area unit some of the approaches from Prospect and Kapost that involve shaping and connecting entities with markup, written material Wikipedia, and yes, not abandoning Google and.

 Real-time, integrated penalty filters

Now you see it, currently, you don’t. There it is! Ohio, it isn’t. Google declared that they need finally updated Penguin (after what gave the impression of an unending wait of virtually 2 years), noting that it’s for the last time.

That’s as a result of Penguin is currently a period signal processed among Google’s search formula — knowledge on your pages is rested anytime Google re-crawls and re-indexes them.

A few months earlier, Google conjointly integrated Panda into their main formula (though not like Penguin, it doesn’t update in real time).

Notice a pattern here? Google needs to create spam fighting a central, automatic operate of serving search results.

This is a fully positive sign for web site house owners — clean up spammy backlinks and obtaining eliminate poor-quality content can bring fast results. Marketers troubled to justify further efforts to enhance the standard of their websites can currently be able to place their cash wherever their mouth is

5 tips for choosing a domain

To make a good first impression, you must have a great domain name. Undoubtedly, the name of your company is the face of your brand. The name is the first thing, that your audience sees or hears about you. So, it is very important to choose a business name that is eye-catching.

 

In today’s online world, your business name matters equally, both online and offline. It is critical to take time for doing the research before choosing the domain name of your company/business.

 

The following tips can assist you in your research:

 

  1.   BEFORE registering your company name, pick domain name!

 

   A business website is a must in today’s modern world. So, it is very important that before launching your website, you should register your domain name, so that you don’t lose it to someone else. Buying your desired domain name from a third party can be quite expensive in comparison to a registered domain selling company.

 

  1.    You should be open to all options

       Choosing the appropriate domain name is very important. A complex name can cause trouble for your audience to visit your website. However, a simple domain name can be easily remembered by them. You must be flexible because you will be surprised at what you might find. Try evaluating options like Localized, Keyword, Phrase, etc.

 

  1. Assess your Long-Term Goals

   Don’t have a mindset like, “Once we make it big, I will buy the domain name that I really want.” You must take time in the early stages of your business for choosing a domain name that will stick with you for a long-term.     

 

  1. Choose domain extension carefully

    The left and right before/after the DOT are equally important. So, you must be careful when it comes to domain extension.

 

  1. Domain Name Suggestion Tool

   Thank you to the Internet, we can find a lot of domain name suggestion tools. Give a try to this tool and who knows, you might find the perfect domain for your business. A relevant domain name can help you stand out from the crowd.

 

So, in conclusion, you only have one shot at creating a great first impression and if you want to dominate online, it starts with a domain name. Don’t treat choosing a domain name as a minor task. It should be part of your major task list.  

 

If you need any assistance with Website design and domain name selection, Digital IMC can assist you with that. Visit our Design and Development Services page for more information.

What is Digital Marketing? Digital Marketing Strategies & Guide

Digital marketing has now become a new face which is running the Internet world. Many people have heard of the Internet but they can not fully understand how it works and its benefits and want to know more about digital marketing.

This guide is for those who want to know what is Digital Marketing Strategies.

You must fully understand the term ‘Digital Marketing’ and you should ensure that before you decide what kind of marketing you are going to be involved in your digital marketing strategy. Here’s a list of what you need to keep in mind to build your strategy.

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Importance of digital marketing in Business growth

 

  • Increase the trust for your brand  through Digital Marketing

Your brand and service presence on many platforms gives customers the option to rate your services according to their level of customer experience. A positive and reliable review released by a satisfied customer causes new people to immediately check your services. These days it is common to contact the brand’s social media page for resolution of any type of issues. This, in turn, leads to the creation of a strong brand image in the mind of new consumers, which leads to more conversions.

  • Digital marketing is cost-effective for promoting your business

Business needs to save its resources and earn profits. Digital marketing gives you the opportunity to reach many customers at the same time and that too within your budget. You can plan your marketing strategy depending upon the marketing budget you desire. If you do not want to increase your budget, you can always target those specific audiences who will definitely like and appreciate the concept of your offer.

  • Connect to the mobile customers

These days all websites are developed in such a way so that they can be viewed on the mobile easily. In other words, websites have now become mobile friendly. This is because almost all customers have access to a smartphone and most of them also search for products. In many cases, customers have changed their purchase plans and picked up a brand from a different brand because they believed that the new product has a better functionality.

Read More: Digital marketing agency in Nehru place