Channel Membership to more creators – Youtube

During Vidcon, Youtube announced that they will be launching new ways for creators with appropriate subscribers to monetize their content and channel. The company is trying to improve the revenue generation system for its creators.

 

Three new ways were introduced by Youtube during Vidcon. One of the methods is opening channel membership (earlier called subscriber memberships) to more creators. They also announced a new video format, which is kind of similar to Facebook’s video format.

 

Youtube’s Chief Product Officer, Mr. Neal Mohan, says that our platform is a way through which everyone can share their views. That’s why the company is investing a lot of time in developing better tools for creators/youtubers so that they can provide better content to their audience.

 

Things Youtube announced:

 

  1. Channel Memberships

Subscriber Membership is now being called Channel Membership. It is a sponsorship programme, introduced by Youtube and is eligible to those creators, who has 100,000 subscribers or more.

 

  1. Merchandising options for  creators

    Youtube has decided to partner up with Teespring to offer creators a platform for merchandising. The creators can customize around 20 items and sell via their channel. The company (Youtube) also plans to expand this option to more creators.

 

  1. Premieres Video Format

   The name sounds familiar to Facebook’s Premieres Video and also provide same features. Premieres is a video format, which allows creators to upload Pre-recorded videos as Live videos. On Youtube, this video format is beneficial for those creators who are a part of  Channel Membership.

 

Youtube claims that the number of creators who earn 5-figures has been increased by 35 percent and the number of creators who earn 6-figures is up by 40 percent. Even though the stats look good but it will be interesting to witness how Instagram’s IGTV affects the creators on Youtube.

 

Instagram currently has  1 billion active monthly users, which is just half of Youtube 1.9 billion user base. The launch of IGTV can create a tough competition for Youtube as Instagram is planning to attract as many influencers and creators it can on its platform.

 

At Digital IMC, we like to provide latest updates in the marketing world to our clients, so that our clients stay up to date and understand different platforms through which his business can grow. Check out our Services page, to find out, what type of marketing services are we providing to our clients.

 

Top 5 Benefits of Google Adwords

Google’s advertising platform is called Google Adwords. This platform improves the visibility of the product or brand. Google Adwords itself is an advantage for advertisers for increasing the process of revenue generation. Adwords has also launched many features on its platform, leading to more benefits.

 

Some benefits of using Google Adwords for businesses are:

 

  1. Increase Brand Awareness

Earlier, brand awareness was done using methods like newspapers, billboards, radio, TV, etc. These methods were providing results for the B2C model but not for B2B model. Digital Advertising such as Google Adwords, has revolutionized the way brands do their advertising.

 

With the help of Google Adwords, businesses can advertise their products or services to the desired audience, while they are searching for the product or service. One good thing about this platform is that it allows businesses to target their desired audience.

 

  1.  Faster Result than SEO

With the help of Google Adwords, businesses can get better results than Search Engine Optimization. More traffic can be generated to their website or landing page, which can turn into sales leads.  The quality score of the keyword, landing page experience and expected CTR, determines the position of the ad. Therefore, with proper optimization of the Adwords, great ROI can be generated.

 

  1. Outrank your Competition

Brand fights are very common when it comes to advertising/marketing. Google Adwords provides a smarter way to compete with the competition. Adwords provides a comparative report regarding the number of times, a competitor’s Ad has outranked your ad on Google.  

 

  1. Influencing the Audience to make Purchase

It is very important for businesses to influence the decision of people, who are visiting the website. Remarketing ads with Google Adwords is one of the simplest processes which is very effective. The audience, visiting from any source on your website, can be categorized in the platform.

 

  1. Increase ad-visibility to the high-quality audience

It is possible with AdWords to show the ad to the audience, which is likely to make a purchase. Any type of audience, before making a purchase, will definitely research the product or service. The option of Ecpc, that is, Enhanced Cost per Click) has to be selected. The bid will be adjusted based on previous conversion data and the combination of various information like location, device, model, etc.

 

At Digital IMC, Google Adwords is one tool, which is our backbone. It was the platform on the basis of which we started the agency. We have a vast experience and provide great results for our clients. Visit Search Engine Marketing to know more about our service.  

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DigitalIMC is a digital marketing agency with a difference. We are expanding your business. We provide a rare combination that successfully provides a good technique, creativity, and marketing. Digital marketing is a complex search that involves diverse skills. When you engage with us, you gain access to our highly experienced web designers, marketers, SEO Team, web analytics and digital marketing strategists. We are cost effective because we work on reliable onshore/offshore models.

Our dedicated commitment to serve you creates our support columns to benefit and increase business through digital marketing. You can trust us. We are a company that you can rely on for results.

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Digital Marketing Agency for Online Business Growth

Our Services

  • Search Engine Optimization– Search engine optimization estimation and finger-crossing are not mysterious or complex alchemy. SEO means how search engines work to help perform well in search engine search results, which leads to high traffic and more leads for your company.
  • Search Engine Marketing– In search engine marketing, advertisers pay only for those impressions that result from visitors, which gives the company an effective way to spend their marketing. Each visitor increases the website’s ranking in organic search results.
  • Social Media Marketing– To make organizations effective in the market, there is a need for profitable social marketing strategies. In this specialization, you will learn to match social strategies from markets to gain your business advantageously. To promote your brand in the Global Digital Marketplace, you will use social media design and platform to design, manage and optimize social campaigns.
  • Facebook Marketing– You must invest in Facebook marketing. For starters, it is the world’s largest social network with 2 billion users. This is the best route for your business.

Design and Development– Your website is the most important part of your company’s marketing plan. This is considered to be the center of your message and content marketing efforts. Website design and development techniques have increased in the past few years. Through which we can do your help and service easily.

6 benefits of Facebook Marketing

Facebook was started as a platform, purely for connecting people with their friends, family, relatives, etc. However, Today! Facebook has also become a platform for promoting brands, services, products, etc.

Marketers are always searching for different ways to engage with customers. The way Facebook started connecting people, it caught the attention of the marketing world. Apart from creating a personal profile on Facebook, the platform also gave an opportunity to create Pages like for a business.

Now, Facebook’s platform has become a very important medium for every business to promote itself. Through Facebook, companies generate leads, which has the potential to convert into loyal customers.

The 6 benefits of Facebook Marketing for a business are:

  1. Massive Exposure on Global Scale

Currently, the platform has around 1.2 billion users…a very huge number. Facebook offers provides various ways for marketing like pages, groups, ads, etc. The business/company page is considered as the most popular way to represent an individual or a business. Users can join the group and engage with the business. Facebook ads have also gained popularity. The Ads platform helps the business to show the ad to the desired audience.

 

  1. Low Cost of Marketing

When it comes to small businesses, it is quite expensive for them to maintain a website for their business. However, Facebook Page can be created for free and content can be uploaded at any time. Another thing that is beneficial for small businesses is Facebook ads. These ads are quite budget-friendly. There are different bases on which ads can be charged. However, CPM and CMC are the two popular charging methods.

CPM stands for Cost Per Million and CMC stands for Cost Per Click.

Users can set a limit on the daily amount they are willing to spend on an ad. This helps in keeping the marketing budget in control. You can always modify the ad campaign, even though it went Active.

 

  1. Enables You to Target Potential Customers

The unique ability of Facebook ads is that it allows you to choose the audience as per your specification. For example, to advertise for men clothing, you can target men as an audience in different age groups and the ad can be seen only by men on Facebook.

  1. Helps in Developing Brand Loyalty

Facebook enables a business to engage with its audience. It is very easy to reply back to your audience, which helps in building loyalty. Quick customer interaction shows that your customer support is effective and that you really care about your customers.

  1. Increasing Web Traffic

You can also guide Facebook users towards your website by providing suitable links. These users are likely to be more engaging on the website since they are visiting it voluntarily.

  1. Facebook Insights – Tool for Analysing

Once you have successfully launched an ad, Facebook Insights can help you with keeping track of the ad. It shows data on the number of likes, reach of your post, people engaged, etc. Also, some useful data about individual post’s performance is also made available.

Facebook Adverts Manager, enables you to track a range of performance metrics, which helps in measuring the impressions, reach and frequency.  It also measures the number of times certain actions have been done like page likes, posting comments, sharing, etc.

At Digital IMC, we have a vast experience when it comes to running Facebook Ads. We have delivered great results for our clients and helped in the growth of the business through digital marketing. Underestimating the potential of digital marketing can be very costly for a business.

So, it is very important that you must consult a marketing expert regarding the opportunities that digital marketing can create for you!

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Looking for a Digital Marketing Agency? Digital IMC promotes Visionary New ideas and has vast experience in the marketing industry. We are one of the most credible and acclaimed digital marketing agency in Noida, which provides solutions for cost-effective digital marketing with strategic and innovative ideas. We help increase the growth of our customer’s business and offer reliable services.

Our vision is creative ideas synchronized with best technical skills and reliable Digital marketing skills to provide appropriate business solutions. Digital IMC is great with customer service by meeting the demands of the market. We are a digital marketing agency in Noida that is firmly focused on innovation and user-friendliness with digital marketing.

Do you want to get growth for your business?

How’s your business? You are making sales goal set weekly, monthly and yearly? Does Your website has the capability to attract audience?. If your business is going to truly thrive, you need a traffic, targeted strategy to keep a vigorous pipeline of viewers (and hopefully buyers!) to your website.

Today, Digital marketing is one of the most important aspects of the market. So our Digital marketing agency consistently conducts research on the latest technology & marketing strategy to remain best with the current trends in the market and deliver outstanding services.

We provide a variety of services in Digital Marketing Strategy – SEO, SEM, SMM, WEB DESIGN, FACEBOOK MARKETING & MARKETING CONSULTING.

Through all of these services, you can grow your business on which we will fully help you.

 

Our Agency reflects the digital marketing approach to targeting consumers and their choices anywhere today. Prior to joining the project, we do plan and perform market analysis rather than risking the entire project for ourselves and the client. We make sure to learn something new to improve our previous errors in order to give quality work to our customers.

Top ten Essential SEO Ranking Factors 2018

Do you apprehend the SEO ranking factors that’ll create a distinction to your business this year? SEO requirements keep ever-changing, and it is arduous to stay up with the most recent developments.
But if you would like your website to get traffic, you have to be in the know.

Well-optimized sites get additional and additional traffic over time, which suggests that more leads and sales. If you neglect SEO, nobody is going to be able to find your website, that means all of your diligence is going to be for nothing.
In this guide, we are about to share the essential SEO ranking factors you would like to dominate search. By the end, you’ll have a well-optimized website that brings you additional business.

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What Are the Most Important SEO Ranking Factors?

  1. An Accessible URL
  2. Page Speed (Including Mobile Page Speed)
  3. Mobile Friendliness
  4. Domain Age, URL and Authority
  5. Optimized Content
  6. Technical SEO
  7. User Experience (RankBrain)
  8. Links
  9. Social Signals
  10. Real Business Information

How Do I Rank Higher on Google? 

Many people wonder however Google rankings work, therefore before we tend to get into the particular search engine ranking factors, let’s begin by respondent a number of the fundamental queries most of the people have about SEO.

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What is Ranking in SEO?

As you will apprehend, SEO stands for Search Engine Optimization, that is optimizing sites for higher search engine ranking, however specifically will that work?

Let’s break it down.

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs).

A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results and answer boxes, which we’ll talk about later in this guide).

Appearing within the top three results is superb, as a result of nearly 1/2 the clicks on any search results page visit those positions.

Appearing on the first page at all, within the top 10 results, is also useful. That’s because 95% of people never make it past the first page.

What Does Google Look for in SEO?

Google’s own stated purpose is to “organize the world’s information and make it universally accessible and useful”. Delivering relevant search results is a huge part of that.

First, Google’s search bots (pieces of automated software called “spiders”) crawl the web (which means that visiting web pages).

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How Do Google Search Rankings Work?

When people need to seek out data, they sort or say words relating to what they’re searching for. Those are called keywords, and we’ll consider those within the content improvement section of this guide.

But search engine rankings aren’t regarding keywords: they’re additionally about the standard of knowledge.

According to Google’s own search quality ratings, once it indexes the most content of every page, it checks factors like:

• The experience, authority and trait of content
• The quality and quantity of content
• Information regarding the location and who’s chargeable for it
• The reputation of the website

These get in its ranking formula and facilitate to see SEO ranking.
Based on the rating pointers on top of, Google shows searchers the foremost relevant, top quality results relating to what they’re searching for. The most relevant square measure shown initial, with the remainder being shown over ordered pages.

One of the goals of addressing SEO ranking factors is to let Google grasp once your pages on your website square measure relevant to explicit search queries, thus people can click the links and visit your website.
Let’s be clear, though: there’s ne’er a guarantee of a page one or #1 rank and with the SEO pointers dynamic all the time, search engine rankings modification with them.

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What is On-Page SEO and Off-Page SEO?

Two terms you’ll hear mentioned a great deal once talking regarding SEO ranking factors are on-page SEO and off-page SEO.

On-page SEO refers to factors on your own site that you simply will optimize adore the underlying code and therefore the content.

Off-page SEO refers to actions taken to have an effect on your site’s trait and authority by building the proper incoming links and social signals.

Both varieties are enclosed within the top SEO ranking factors

How to Monitor Search Engine Rankings

Before you begin making an attempt to boost your SEO ranking, you’ll have to be compelled to apprehend wherever you’re.

There square measure a few ways that to try to this. First, you’ll search Google mistreatment the terms you think that your customers are mistreatment. Use associate concealed or private window in your browser, therefore the results aren’t inclined by Google’s personalization. See wherever your content seems.

However, that’s all impractical for established sites with many pages, therefore you’ll want a tool to try to it for you. For example, in SEMRush, you’ll kind your name into the search box, sit up for the report back to run, and see the highest organic keywords you’re ranking for. Or higher, however, use their keyword position pursuit tool to trace the precise keywords you’re making an attempt to rank for.

Instagram TV (IGTV) – Video App by Instagram

 

On Wednesday, 20th June 2018, Instagram, the photo and short video sharing platform launched another app, called Instagram TV. The purpose of this new app is to allow creators to upload a video which is 1-hour longer.

According to CEO Kevin Systrom (Instagram), it’s time for evolution in the video world. They created IGTV with an idea in mind that people should be able to watch long-duration videos from their favorite Instagramers.

How does this new application works?

The benefit of IGTV is that it allows anyone to become a creator, not just celebrities. People can only upload vertical videos through IGTV. The disadvantage for smaller or new accounts is that they can’t upload 1-hour duration videos. This feature will be available only for popular accounts.

The app is available globally on two operating systems: IOS and Android. Within the app, viewers will be able to browse through a variety of videos, created by the creators they are following or not following. Users will also get notifications from IGTV when a new video is posted by the creators they are following.

No Commercials YET!

Currently, IGTV is not allowing any type of commercials or post boosting. However, the CEO mentioned during the launch even speech, the company will develop a way to monetize content, created by the creators in the future. Creators are also no being paid by Instagram for any videos created like Facebook tried doing it to jump-start its flopped Facebook Watch video hub.

Comparing to September 2017, when Instagram reported 800 million users, today, Instagram’s user based is approximately 1 billion users. IGTV has the possibility to become popular with creators for not only trying to make an income from this platform but also to grow their audience. It is expected that Instagram will be going to develop a monetization option for IGTV creators, including ad revenue shares.

Advertiser’s attention can also be caught due to the big user base. Marketing analysts are already predicting that Instagram can earn around $5.48 billion in U.S ad revenue in 2018. Just because of this prediction, Facebook’s share price is up over 2.2%.

As we are observing a trend, where teenagers are quitting television for online video platforms like Netflix, Twitch, etc., IGTV has an opportunity to become the next TV for mobile devices. Youtube may still remain the bigger brand in video content industry but IGTV, with a suitable strategy, has a chance of giving competition to Youtube when it comes to mobile applications.

With the launch of this new application, it gives us (Digital IMC), a new platform to explore and help our clients to grow their business. We always believe that more online marketing platforms result in producing better results for our clients.

We are a digital marketing agency, which is already dominating when it comes to Facebook Ads and Google AdWords. Along with ads, we also provide services like Search Engine Optimization, Search Engine Marketing, Marketing Consulting and Design-and-Development.

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We are  chosen because of our ability to investigate and evaluate  the environment with the aim of providing the best results as a  Digital Marketing Agency. We are an overall digital marketing solution,  known for our strategic brand results and excellent ideas we are also are reliable service providers.

Know in depth what Digital marketing agency is ?

Digital marketing is a key for success to any business. It can help you achieve the important leap you are looking forward to. Your digital marketing strategy can get you out of your competition. Without the relevant digital marketing strategy, you can miss many opportunities for growth. It does not matter what kind of business you are running currently. More and more people are using digital technology to find information, buy products and assess services they use. A good part of your target customers can be in this group. If your prospects are online and you are not, then you are definitely missing out on many occasions. You can be left behind by your competitors and lose business in the process.

Digital marketing is important for the future of marketing in any business, the Digital Marketing Agency recognises the potential of audience, and helps in growth of  business with digital marketing tools.

Digital marketing agency in Delhi, We will help you in your business and take it to new heights. Services-

1.Website – Your website is an important part of digital marketing, and if your website is designed properly, then you can make all your marketing efforts more effective. It is important to create a website strategy with the brand platform.

2.Email Marketing- Digital marketing strategy requires a strong email strategy, so that we can easily expand our business through email marketing. Email marketing is one of the most effective ways to educate a large audience about your product or service.

3.Content- Today’s consumers are empowered to seek out high-quality digital resources, quality content and experiences that lead to better, independent decision. Without good content, there’s no reason to visit a company’s website, reading tweets.

4.SEO- If your company does not appear in the search results, you should invest in SEO measures and online advertising to start increasing your brand exposure. These keywords are the gateway to reaching your potential customers from all around the world.

5.SMM- The most effective form of word of mouth is happening online. Now with social media, consumers utilize these channels to express their opinions, learn about new products, and engage with brands and key influencers.

6.SEM- Includes the steps taken to increase relevant traffic to your website, through high ranking on search engine marketing or SEM search engines.

7.facebook marketing-  Facebook is one of the largest social media platforms in the world, and Facebook marketing has become the largest digital channel in terms of new opportunities.

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Social Media Marketing for Business

Over the years, the techniques of marketing have changed and become better as new technologies were introduced to the world. With the rise of Social Media platforms, a new marketing technique came into existence called Social Media Marketing.

What is that!?

It is the use of social media platforms and websites to promote an organization’s product or service. Two Terms, “e-marketing” and “digital marketing” are still dominating, however, social media marketing is gaining popularity around the world.

Various social networking websites enable individuals and organizations to interact with one another and build relationships, create online communities, etc. The advantage is that, when organizations join these communities, consumers can interact with them directly. This way consumers receive a personal touch from the organizations, which traditional methods of outbound marketing and advertising can never provide.

Social networking websites are focused on building virtual communities that enable consumers to express their needs, wants and values online. Whereas, Social Media Marketing acts as a bridge that connects these consumers and audiences to businesses that can fulfill their needs, wants, etc.

For companies or organizations, personal interaction on social networking websites can provide a feeling of loyalty into followers and potential customers. These websites can also provide information like what type of products or services the audience is interested in.

How to do Social Media Marketing? 

In general, we have two strategies for using social media as a marketing tool:

  1. Passive Approach

Social media can be a very useful source when it comes to market information and also a way to hear customer perspective. Platforms where consumer shares their feedback, compliments, etc., are Blogs, Content Communities and Forums. The feedback that organizations receive from these platforms helps in planning marketing strategies. This is one of the cheapest ways to obtain market information.

  1. Active Approach

The advantage of Social Media is that, it can also be used as a communication channel, targeting very specific audiences with the help of social media influencers and social media personalities. With the help of tools like Google Adsense, advertisers can target their ads to a specific audience or demographics, like people who are interested in entrepreneurship, video gaming, etc. Google Adsense can help us with this by searching for keywords in social media users online posts and comments. It can be very difficult for a TV station or newspaper company to target audience in this way.

Social networks in general is viewed as a great tool for avoiding costly market research. They provide a short, fast and direct way to reach an audience through a person who is widely known.

The two platforms, which are considered as the best social media marketing platforms are Facebook and Linkedln. Some other social media platforms are Instagram, Twitter, Youtube, Pinterest, etc.

Engagement is very important, when it comes to Social Media Marketing. It simply means, that your audience is interacting with your content. This shows, that how many active followers you have. Engagement in social media is divided into two parts.

First is Proactive that is, posting new content online on a regular basis and second is Reactive that is, responding to the users who sends a message on social media platforms. Traditional media platforms such as TV news shows are limited to one-way interaction with customers. Newspapers (another form of traditional media), do give its readers an option to send a letter with feedback, but is very slow process. Social media is participative and open for all. Users can share their views in an instant on various things like brands, products, services, etc.

In today’s modern world, if you want to grow your business at a high rate, Internet presence of your organization is a MUST. With social media marketing, you can reach a wider group of audience, when compared to traditional media marketing.