Facebook Ads and Google Adwords are considered as rivals but the advertisers are taking full advantage of both the platforms when it comes to promoting their client’s products and services.
Let’s discuss the benefits, these two platforms provide.
Advantages of Google Adwords
Google is the world’s most popular search engine and is considered as a leader in online advertising. Approximately 3.5 billion search queries are made every day. Advertisers receive access to an unprecedented and unequaled potential audience of users who are looking for products and services on an active basis. The various benefits of Google Adwords are:
An Immense Audience
According to me, one of the main advantages of using Google as an advertising platform is its immense reach. No search engine has the capability to provide the potential audience that Google can. That’s why Google is popular among advertisers when it comes to PPC platform.
2. A Level Playing Field
One misconception that new players in the field of PPC have is that a person who has a larger budget automatically wins. However, with Adwords, quality and relevance of ads are more focused than the advertising budget. An ad, which is more relevant to the user, he or she is likely to have a better experience.
Wide Range of Ad Formats
Even though PPC ads in Adwords remain text-based but advertisers can take advantage of numerous features to make their ads more compelling to customers. Some options that Adwords provide to users are site links, Ad extensions, social proofing, etc. The platform has also launch specific ad formats for certain type of businesses.
Google is actively implementing new ad formats and features, enabling advertisers to reach new consumers.
Advantages of Facebook Ads
Facebook with more than 1.55 billion active users, the platform has no rival when it comes to the enormity of its audience. Users share almost everything about their life and also search for things related to their interest. This provides advertisers an opportunity to promote the various products and services on Facebook.
A Visual Platform
When it comes to visual, Facebook Ads are more powerful than Google Adwords. The platform provides advertisers to add videos, images and other visual content to their ads. This helps in providing quality content to the desired audience and improve the results.
Marketers or even businesses, playing with Facebook Ads are often impressed by the various targeting options that the platform provides as well as tools to create engaging ads. One element that attracts people is the rate of ROI in the ads. Facebook ads are affordable, especially when considering their impact with which advertisers can target the desired audience. For small businesses, Facebook Ads is very beneficial because of its affordable feature.
The good thing is that at Digital IMC, we use both platforms for advertising the various products and services of our clients. We have a vast experience and experts who are capable of providing great results. To know more about our services, check the Services page on our website.