When thinking about any keyword that is related or significant to your business, it is a general understanding that Google would make it appear in the first few results of the SERPs ( search engine result page) when it is searched. However, there are many competitors of your business in the same industry, and perhaps Google can show only 10 results for a keyword query on their first page.
And making sure that your website outranks your competitors who are going after similar keywords requires a well thought strategic industry leadership to be implemented on your website.
Even with high-value content updated overtime and good DA(Domain Authority) relevant backlinks, seeing no results immediately could be discouraging. But, the truth is that it can take 4-6 months of steadily publishing of high-value content to be at par with the competition. And most importantly, never give up if you want to see SEO results.
SEO is just like a 401k plan, as it requires an investment of time and effort continually for a longer time span, and then you can earn incremental gains converting to considerable gains in the near future. Moving forward with the same mindset for SEO is the best way to see results.
However, here is how your SEO(Search Engine Optimization) efforts might look in the initial months:
Month 1 – Research and discovery of website with website audit, keyword strategy & planning: After research and discovery, all the technical changes can be made in the first month.
Month 2 – Website modifications are then made based on the site’s audit results. Along with that other SEO activities like building content and working on the link profile is happening, but you won’t be seeing any results until all the changes are finished.
Month 3 – Now focus on content creation in the form of blogging, FAQs, articles, company information, etc. Now, you might start seeing some improvements in rankings and the ranks converting into leads or sales then even better, but you wouldn’t necessarily expect them yet.
Month 4 – Content creation and the optimization of the website(which may include cleaning up low-quality links)have to be done to see the healthy development of link profile of the website. And by the end of this month improvements can be seen in the rankings, traffic and lead generation. It may not be any drastic improvement, but you will know that SEO is working.
Month 5 – In this month by incorporating social media management into your plan the content and traffic can be increased. Continuing with content creation and engaging in PR or any media outreach will amplify your traffic and leads generation and make your SEO all the more strong.
Month 6 –If your traffic has reached a target visitors of 5000 or more then we can benefit more from adding conversion rate optimization along with maintaining the existing SEO efforts which include your activities on content creation and promoting that content.
The results delivered at the end of the 1st year will be relatively more than the results at the end of the 6th month. Moreover, you may see your results go down if no continual work is done. So assistance of a Digital Marketing Agency can be taken in this regard.