The Search Engine Optimization Search engine results page (SERP) is one of the techniques used to improve traffic on the website by obtaining high-rank placement in Google, Bing, Yahoo and others. To improve the position of the website in SEO, there are two SEO techniques for On-page SEO and Off-page SEO:
On-Page SEO is the optimization of elements that are present on your website, including content, codes, visual elements and user experiences behind each page.
This includes a good website structure supported by keywords, metadata, HTML code optimization, content quality and freshness, internal linking and user-friendly interface.
It is also a good idea to start your approach to SEO with on-page because you have more control over your website issues, so you will eventually be able to start a successful Link Building campaign on a website that is well structured and Provides valuable information for your users.
Major aspects of on-page SEO
Let’s look at the essential aspects of on-page optimization – we will provide some quick information on all these elements.
Whenever you create a new piece of content for your website, you must already have your main keywords in mind. The essence is that you should know what people search for in your niche, how they search and how they search for keywords. Think about targeting.
Metadata is written so that the search engines’ bot can understand what your page is about – includes meta descriptions and meta title for Google, but Bing and other search engines can also use meta keywords, so it’s worth it Maybe to add them.
The meta title contains the keyword you are targeting, preferably to the beginning. This should invite the user to click on it through a call-to-action or a sense of urgency and enthusiasm.
Meta description is a small snippet of text that appears under the Meta title and URL in the SEPP. If nothing is provided, Google will automatically it from the page, but you must definitely work on it for each post.
Google claims that the meta description is not a ranking factor in SERP and it is for users only, but this is not certain, and by no means, it should be descriptive and naturally, the main keyword should be included.
These are from H1 to H6 and they are part of the HTML code, which provide hierarchy for the goods you are writing.
The H1 tag should be used only once on the page because it is considered by Google to be the most important thing – so it should contain important keywords and reflect the attention of the page.
Images & Other Media
You should know about two most important things about photographs that affect your website loading time and search bots ‘cannot read’ them or other media files – but there are ways to handle both of these issues.
You should describe the photo or video in the ALT text, as well as the main keyword you are targeting, but you do not have to keep the keyword in your excessive baggage.
Long content produces higher search rankings.
Simply put, studies show that one of the long content search ranking dominates on one page.
Think about how it looks on a website that has a messy, obscure and underlying structure – you want to leave it immediately and you will be sure to avoid it in the future.
When we talk about the structure of a website, the main thing is that the thing that comes to mind is how the pages are connected to each other and how logical the navigation between these pages is. The user should be able to find what is being searched for in seconds, and should not be surprised by what they (or not) can do on any particular section of the website.
Read More: Digital Marketing Agency