Google’s advertising platform is called Google Adwords. This platform improves the visibility of the product or brand. Google Adwords itself is an advantage for advertisers for increasing the process of revenue generation. Adwords has also launched many features on its platform, leading to more benefits.
Some benefits of using Google Adwords for businesses are:
Increase Brand Awareness
Earlier, brand awareness was done using methods like newspapers, billboards, radio, TV, etc. These methods were providing results for the B2C model but not for B2B model. Digital Advertising such as Google Adwords, has revolutionized the way brands do their advertising.
With the help of Google Adwords, businesses can advertise their products or services to the desired audience, while they are searching for the product or service. One good thing about this platform is that it allows businesses to target their desired audience.
Faster Result than SEO
With the help of Google Adwords, businesses can get better results than Search Engine Optimization. More traffic can be generated to their website or landing page, which can turn into sales leads. The quality score of the keyword, landing page experience and expected CTR, determines the position of the ad. Therefore, with proper optimization of the Adwords, great ROI can be generated.
Outrank your Competition
Brand fights are very common when it comes to advertising/marketing. Google Adwords provides a smarter way to compete with the competition. Adwords provides a comparative report regarding the number of times, a competitor’s Ad has outranked your ad on Google.
Influencing the Audience to make Purchase
It is very important for businesses to influence the decision of people, who are visiting the website. Remarketing ads with Google Adwords is one of the simplest processes which is very effective. The audience, visiting from any source on your website, can be categorized in the platform.
Increase ad-visibility to the high-quality audience
It is possible with AdWords to show the ad to the audience, which is likely to make a purchase. Any type of audience, before making a purchase, will definitely research the product or service. The option of Ecpc, that is, Enhanced Cost per Click) has to be selected. The bid will be adjusted based on previous conversion data and the combination of various information like location, device, model, etc.
At Digital IMC, Google Adwords is one tool, which is our backbone. It was the platform on the basis of which we started the agency. We have a vast experience and provide great results for our clients. Visit Search Engine Marketing to know more about our service.